The importance of split testing your squeeze page

Designing a squeeze page is not difficult. You can set up a simple squeeze page in a matter of minutes. Most of these pages don’t require much copy-writing as well. It’s just a matter of listing¬† the features of the incentive that you’re offering people.

But what qualifies as a “good” squeeze page?

Good squeeze pages have a high conversion rate. What is a conversion rate? It’s essentially the visitor to subscriber ratio. If one visitor out of 100 subscribes, then the conversion rate would about 1%. Ironically, some of the most simple squeeze pages have the highest conversion rates.

A lot of people don’t understand the importance of tweaking a squeeze page for maximum conversions. There’re several different ways to test the performance of a squeeze page. Most people refer to these tests as “split testing” because you’ll be comparing several different versions of the same squeeze page.

The changes could be hardly noticeable (rearrange a few words) or they could be completely different; it depends on which aspect of the squeeze page you want to test. But it’s generally recommended to stick to a simple template and then split test to increase the conversions as much as possible. You’ll be surprised how changing one word in the squeeze page content can boost conversions.

Of course, in order to gather statistics for split testing, you’ll need to be sending traffic to the squeeze page. Most people use paid traffic to test their squeeze page because the traffic is instant.

But there’s another technique which is often overlooked. When you think of split testing a solo ad isn’t the first thing that comes to mind. However, solo ads can be incredibly effective when it comes to split testing squeeze pages.

One of the reasons to use solo ads for split testing is because the traffic arrives quickly much the same way as paid traffic campaigns. It essentially is a type of paid traffic but from a different source. Instead of from website advertisements it comes from email lists. Even better, the email attracting the person to your squeeze page(s) is the same email, so you remove one variance from the test. It is best to keep your tests as simple as possible.

So by sending out a solo ad email blast, you can draw traffic to a split test squeeze page. The primary goal of a solo ad mailing and the subsequent squeeze page is to get that “opt in”.

Fitness, personal development, and weight loss solo ads are particularly useful for testing related squeeze pages. For example, if you’re attempting to improve the conversions on a squeeze page that offers a new work-out routine, you’ll need to purchase solo ads within the weight loss niche. Because the mailing list is focused on fitness or weight loss, you are sending the right type of interested traffic to your squeeze page. So to do the test, create your fitness related squeeze page and purchase a weight loss solo ad mailing. There are two ways to do the split test.

You can buy a solo ad mailing and send them to Squeeze Page A.

Then gather the results, make some changes to the squeeze page … call it Squeeze Page B, buy another solo ad, compare the results, and pick the template that had the highest conversions. On top of that, you’re not losing cash. Each time you buy a solo ad, someone subscribes to your list. In other words, you’ll be able to split test the squeeze page while building your list at the same time. If that’s not a win-win, I don’t know what is.

However, the way I prefer doing the split test its by buying a single solo ad mailing (around 100 clicks), and using software that automatically rotates the squeeze page presented to the user. So it is a single email blast with a single link, but the page the user sees is randomly split between A or B (hence the name A/B split testing!).

You can tell the software to serve up each page roughly 50% of the time, and then after your solo mailing you can compare the results.

Do not underestimate the power of split testing or think your opt-in page is good enough. I am continually surprised at the different opt-in ratios I get when doing split tests. Had I not done the split test, I may have been satisfied with a 20% opt-in ratio, whereas a small change allowed me to actually get a 40% opt-in ratio! It’s that powerful!

So when it comes to creating a squeeze page remember that appearance is not everything. It’s a matter of testing the squeeze page and tweaking it for the best conversion rates. Once you can find that magical configuration, it won’t be long until you’re making a full time living from your email lists.